Culture is the total way of life of a people. It encompasses our folklore, songs, dances, dressing, food, religion, traditions and, most importantly, our language. Through language, a people communicate, preserve their history, transmit knowledge and values, and pass their collective worldview from one generation to another.
Language is therefore not merely a means of communication; it is a repository of identity and collective memory. A people who lose their language risk losing an important part of their cultural consciousness. This is why the countries generally regarded as developed have preserved and promoted their indigenous languages in governance, education, social interaction and knowledge production, despite the historical exploitation of Africa's human and material resources by many of those same powers.
Colonialism deliberately disrupted this cultural continuity in Africa. Colonial languages were imposed on African societies and became official or dominant languages, while indigenous religions, traditions and systems of knowledge were systematically undermined. Christianity and Islam subsequently became dominant religious traditions across much of Africa.
The consequences of this cultural dislocation remain evident today. Yet cultural identity cannot be reduced to the ability to speak a particular language. Speaking Yoruba fluently does not automatically make someone a better Yoruba person, just as not speaking Yoruba fluently does not make someone less Yoruba. Commitment to a people's history, culture, traditions, values and collective advancement must also be taken into consideration.
It is against this background that I find the current campaign of blackmail and propaganda against the African Democratic Congress (ADC) governorship candidate, Gbadebo Rhodes-Vivour, simply because he does not speak Yoruba fluently, both appalling and intellectually dishonest.
The APC propaganda machinery and its political data boys are making a spectacle of Gbadebo's language proficiency, as though fluency in Yoruba were the ultimate measure of Yoruba identity, political legitimacy or commitment to Lagos.
It is not.
On several fronts, Gbadebo has demonstrated a strong commitment to Yoruba culture and tradition. From close observation, his cultural identification is more visible than that of many of those now attacking him.
Gbadebo hardly wears English or other foreign modes of dressing and attire. He is frequently seen in Yoruba traditional clothing, including fitting caps, as part of his normal public appearance. This is significant because cultural identity should not be something politicians remember only when elections are approaching.
His public identification with Ìṣẹ̀ṣe, the indigenous Yoruba religious and cultural system, is another important dimension of his cultural outlook.
The argument about Gbadebo's Yoruba identity is further strengthened by the fact that Yoruba traditionalists have publicly defended his Yoruba lineage and explained the basis for his Obalefun title.
At the same time, some of those presenting themselves as the ultimate defenders of Yoruba identity have historically shown little interest in preserving indigenous African spirituality and traditional institutions, even while promoting Christianity and Islam.
Again, there is nothing wrong with Nigerians practising Christianity or Islam. Freedom of religion is fundamental.
The issue is consistency. It is difficult to accept the argument that a person's Yoruba identity should be questioned because he cannot speak Yoruba fluently while the same political environment routinely celebrates foreign religious and cultural influences and, in some instances, commits public resources to religious pilgrimages.
Culture should not become an electoral costume, and language should not become a weapon of ethnic exclusion.
THE SAME OLD "ỌMỌ ÌGBÒ" PROPAGANDA
We saw this same politics during the 2023 governorship election, when the campaign of calumny portrayed Gbadebo as Ọmọ Ìgbò, suggesting that his allegiance would be to the Igbo people simply because his mother is Igbo.
This was primitive ethnic politics.
The hypocrisy becomes even clearer when we consider the extensive inter-ethnic relationships within Nigeria's political class itself.
The late Rotimi Akeredolu, a prominent Yoruba politician and APC governor of Ondo State, was married to Betty Anyanwu-Akeredolu, an Igbo woman from Imo State. Their marriage was publicly known, and Betty herself spoke about the ethnic prejudices surrounding their relationship.
So why should Gbadebo's Igbo maternal heritage suddenly become evidence that he cannot be trusted with the affairs of Lagos?
Why should marriage or maternal ancestry determine political loyalty?
Lagos itself is a product of centuries of interaction among different peoples. It is a cosmopolitan city with a deep Yoruba historical and cultural foundation. Being Yoruba does not require Lagos to become an ethnic prison.
The renewed campaign against Gbadebo is therefore empty. Lagosians are wiser.
And I ask a simple question: how many times did Governor Babajide Sanwo-Olu and his predecessors, including President Bola Ahmed Tinubu when he was governor of Lagos, address Lagosians in Yoruba during major public engagements?
If language proficiency is to become the ultimate test of Yoruba identity and political legitimacy, the APC should apply its own standard consistently.
Let us stop pretending.
The real question before Lagos voters is not whether Gbadebo Rhodes-Vivour speaks Yoruba with the fluency of someone born and raised in a Yoruba-speaking household.
The real questions are:
What does he have to offer Lagos?
Can he provide better governance?
Can he tackle flooding?
Can he address the housing crisis?
Can he improve transportation?
Can he create opportunities for young Lagosians?
Can he protect public resources?
Can he promote accountability and transparency?
Can he preserve Lagos's history, culture and heritage?
Can he offer Lagosians a credible alternative to the political dynasty that has dominated the state for the last 27 years?
These are the questions that should determine the future of Lagos—not whether a candidate's mother is Igbo or whether he previously struggled to speak Yoruba fluently.
Gbadebo has also taken steps to improve his Yoruba and has said publicly that he engaged a Yoruba teacher and intends to campaign in the language. That effort should be encouraged, not ridiculed. A person who recognises a weakness and takes deliberate steps to correct it should be commended.
The Yoruba electorate should therefore see beyond the shenanigans, ethnic rhetoric and propaganda surrounding Gbadebo Rhodes-Vivour.
We should judge political candidates by their competence, integrity, commitment, vision and what they intend to do for the people.
The politics of saying "Gbadebo is Ọmọ Ìgbò" because his mother is Igbo is as mischievous as saying that somebody is automatically a better Yoruba because he can speak Yoruba fluently.
Yoruba identity is bigger than language alone. Yoruba civilisation is bigger than political propaganda. And the Yoruba people are bigger than politicians who exploit their identity for electoral advantage.
Our strong appeal to the Lagos electorate is therefore to vote for a credible alternative to the mischievous propaganda of the ruling party in Lagos.
Let Lagosians reject ethnic blackmail.
Let Lagosians reject political manipulation.
Let Lagosians demand competence, accountability and development.
Let Lagosians choose a government that belongs to the people rather than a political dynasty.
And let the Akotileta government understand one thing:
Yorùbá ò pọnú — Yoruba people are not stupid.
Comrade Wale Balogun
National Coordinator, Yoruba Revolutionary Movement (YOREM)
Convener, Mẹkunnu Kọya
Writes from Lagos
4 October 2026